TikTok is introducing a fresh option that enables them to lessen the amount of AI-created content appearing in their feeds. This move comes as the company announced that it currently hosts in excess of 1 thousand million AI videos.
Pilot Phase and Launch
This change is being tested over the coming weeks before a global launch. This development coincides with a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A large amount of this content is considered mass-produced AI material, a label for poor-quality, mass-produced content that is frequently illogical or surreal.
“We know from our community that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we want to give people the power to see more or less of that, based on their own preferences,” commented a platform representative.
Volume and Proportions
The platform announced that there are now over a billion videos on its network identified as artificially created. In total, in excess of 100 m media items are added to the app each day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI content they see by opening the topic control feature in the platform and choosing “AI-generated content”. Other topics that are already be adjusted under the filter include politics, fashion, aesthetics, and dance.
Platform Guidelines
Its guidelines oblige content makers to tag convincing artificially created content, and it prohibits harmful fake videos of public figures or critical incidents. Any believable AI video that is unmarked can be deleted under its community policies.
Additionally, the service will from now on apply an artificially created label to content made using its built-in AI features, or identified by an cross-platform project for identifying AI-generated material. This measure is designed to deter users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a $2 million AI literacy fund for experts and institutions to develop educational content about using AI responsibly. This initiative will support charitable organizations dedicated to teaching coding and technology.
Platform Protection
The platform has justified its safety measures, during controversy over intentions to make redundant numerous review team members in Britain. The company is expected to cut 439 jobs in its content moderation division in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A company official explained that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content ahead of it has to be seen by humans. The company announced a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
